On TikTok, moments lead to movements, and brands can now tap into these moments as they happen on the platform. TikTok Pulse places brands at the heart of TikTok communities and alongside the trending content that is driving conversation and action. Our goal is to build creative tools for brands to be discovered and connect with the broader communities around them. Marketers today are looking for the opportunities to be on the pulse of relevant cultural moments. TikTok Pulse is designed to give brands the tools and controls to be a part of these everyday moments and trends that engage the community.Ĭonnecting brands to culture, creators and entertainment
To help brands be on the pulse of entertainment and culture on TikTok, we're excited to introduce TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the For You Feed. When brands embrace the creativity of TikTok and engage with relevant communities and creators, they align with the content people love. From #beautytok to #booktok to #sportstok, content and communities exist for every interest and passion imaginable. This experience has opened the doors for brands and advertisers to not only put their brand in the center of where culture is created, but to actually be a part of the conversation. At the heart of TikTok is an entertainment experience fueled by the imagination of communities and creators and powered by discovery. Small moments can turn into trends that entertain and inspire us - moments that make us laugh, think, or simply allow us to feel seen and heard. Before joining TikTok in April 2020, Tran worked at Hulu as VP, brand and culture marketing.Every day we see culture created on TikTok. That’s initially seeded with $200 million in grants for the first year and is pegged to grow to $1 billion in three years in the U.S., according to TikTok - although what happens if TikTok is sold is anyone’s guess. #ItStartsonTikTok /Ls6eg6e7crĬreators featured in the TikTok campaign include DJ Steve Aoki, Nick & Sienna, Petunia Twins, chrissycanthearyou, Granny Coy Bundy, iambrattyb, Cindy Chen Designs and The McFarlands.įor the campaign, TikTok enlisted New York-based ad agency Known for the creative and brand strategy and Zenith for media buying.Īccording to Tran, the ad push is a “follow up” to the company’s recently announced TikTok Creator Fund. In addition, TikTok will run an extended 60-second spot on digital platforms like YouTube.Ĭelebrating you.
Additional 15-second spots will “encapsulate the stories of the people who have made an impact through TikTok, highlight some of the today’s most-recognized online trends and popular songs, and showcase the role that TikTok has and will continue to play in the everyday lives of hundreds of millions of Americans,” according to the company. The new TikTok campaign is centered around a 30-second “brand anthem” spot, which is soundtracked with the song “Sing to Me” by Walter Martin featuring Karen O. “It’s not lost on me that this is TikTok’s year,” Tran said. 12 Microsoft has been in talks to buy the app, and now Oracle is reportedly in the mix as well. The Trump administration is requiring ByteDance to divest TikTok’s U.S. He also wouldn’t directly comment on TikTok’s potential sale. Tran declined to say how much the company is spending on the new ad campaign.
Starting in September, the campaign will expand to global markets where TikTok operates, including the U.K., Europe, Latin America, and Southeast Asia.
Tik tok ads tv#
will run on linear TV (including ESPN, TNT, ABC and NBC), digital media (Hulu and Spotify), digital out-of-home, radio (iHeartMedia) and on TikTok social channels including the app’s official account as well as Twitter and Instagram.
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